Our Ambition ​

As a fully integrated company and significant European player in the Consumer Health & Wellbeing market, ADDVANCE supports people worldwide in their healthy lifestyle and active healthcare with innovative, high-quality products and well-established brands. We distribute our broad portfolio in different price categories through all online and offline channels, making our healthy lifestyle products easily accessible to everyone.

Our Story
The start of our joint journey was the merger of the two Consumer Health companies EVP Group GmbH and Vitafy Brands GmbH in 2022. Under the new branding ADDVANCE, we are now driving forward our further expansion in the rapidly growing market for Health and Wellbeing products. Our subsidiaries in Germany, England, Spain and Slovakia serve a diverse customer base in their respective target markets with their complementary competencies or focus areas and use the joint group platform for shared services. For key product categories, we operate in-house production facilities.

Our B2B Business ​

The B2B-focused units Euro Vital Pharma (Germany), Principle Healthcare (UK), Innopharma (Slovakia) and Korott (Spain) act as the preferred service partners for drugstores, discounters and food retailers as well as pharmacies and brand owners, offering customized services (private label & contract manufacturing/CDMO). Customers can choose whether they require an individual service, ranging from market analysis and formulation development to product registration and logistics, whether they only require pure contract manufacturing according to their own specifications or whether they wish to use our own mature finished products.

Our B2C Business ​

Across the Group, we distribute our versatile B2C brand portfolio in the growing segments of Consumer Health, Sports Nutrition, Weight Management and Healthy Nutrition/Organics in our own webshops, on various marketplaces, via our own vitafy.de platform, in over-the-counter retail and to international importers.
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​The product ranges of our brands are fully focused on the requirements of their respective target groups and are always based on current market trends, enabling us to serve the needs of our customers in the best possible way.

Our Success Drivers ​

.Our name says it all since with ADDVANCE we create added value for customers and consumers, employees, business partners and investors through our unique concept and range of services.
​Hybrid business model with the pillars B2C and B2B respectively Brands and Service Business (Private Label and Contract Manufacturing/CDMO), national & international.
​Joint leverage of our immense product portfolio, ranging from OTC pharmaceuticals and medical devices with own IPs to dietary supplements and cosmetics to food products such as superfoods, teas and herbs & spices.
​Vertically integrated value chain with three own efficient production sites, producing different dosage forms as well as offering extensive R&D capacities.
​Cross-channel optimization of efficiency, scalability and functional excellence of our B2C and B2B business across the Group through a joint platform for shared services such as Product Development, Quality, Purchasing, IT or Marketing Services.

Our Locations 

Our headquarters in Munich and Hamburg coordinate our production sites and sales units in Germany, the UK, Slovakia and Spain.

Europe provides the foundation of our business. Our home markets in Germany and the DACH region as well as the UK are among the top 3 markets in Europe and are growing continuously. Other important markets are Southern and Eastern Europe as well as Scandinavia and the Benelux countries.
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Building on this strong home base of European core markets, we are steadily expanding our sales internationally and are particularly successful in Asia and the MEA region.